SPEED TO MARKET

BACKGROUND & CHALLENGES
A well-known European retail and e-tail company in the fashion industry.

 

The organization had made a strategic decision to develop a private label in order to increase market share and profit and strengthen the brand position. The client had faced multiple challenges in forming and implementing a private label strategy successfully. 

 

The primary challenges were: 

• Lack of knowledge & experience implementing a private label strategy

• High overhead costs 

• Dependency on branded products, A-Brands

• Product, quality, and pricing uncertainty

• Lack of control, failing processes, and quality assurance

• Uncertainty in the market response

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THE SOLUTION 
After an extensive review of the Client's operations and product range, REJS presented an integrated and customized solution. REJS’s solution implemented an end-to-end supply chain strategy - an ecosystem consisting of a network of producers representing collaboration and development.

 

Incorporating a Multi-Tier Private Label Strategy resulted in more sales, increased profits, and notably improved payment terms. Speed to market was accelerated as a direct result of “Photo and Design”, More importantly, the collaboration made experimental product launches possible. Testing the market minimized risks and cultivated valuable insight into the industry.

 

THE RESULT
This was a success story that started with implementing a private label strategy and finding a suitable network of procedures but grew to be much more - a collaboration characterized by transparency, creativity, and making things possible. REJS has since been part of numerous projects supporting the Client's development, strengthening their brand image, and increasing profits. 

 

We have seen these immediate and long-term effects:

• Increased margins/profits

• Private Labels went from 0 to 50% of sales and became the main contributor to profit

• Increased product quality and quality assurance 

• Product development

• Increased speed to market

• Improved payment terms / lower MOQ

• Experimental product launches